An Exploratory Qualitative Study on Welfare Service Recognition Pathways and Publicity Experiences among Residents in Nam-gu,  Busan

Eun-Mi Choi

doi:10.21086/ksles.2025.12.32.6.814

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2025 Vol.32, Issue 6 Preview Page Next Page

Research Article

An Exploratory Qualitative Study on Welfare Service Recognition Pathways and Publicity Experiences among Residents in Nam-gu, Busan 부산 남구 주민의 복지서비스 인식 경로와 홍보 경험에 관한 탐색적 질적 연구

31 December 2025. pp. 814-821

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Abstract

This qualitative study explores the pathways through which residents in Nam-gu, Busan perceive and access welfare services, as well as their experiences with related publicity. Despite the quantitative expansion of welfare programs, disparities persist in residents’ awareness and actual use of available services. Drawing on in-depth interviews with residents across different generations and household types, the study found that welfare information is obtained through both official publicity channels and informal personal networks. Barriers such as complex administrative procedures, fragmented information, and insufficient guidance personnel hinder residents’ service utilization. Participants emphasized the need for qualitative improvements in publicity—shifting from one-way information delivery to interactive and participatory communication. The findings highlight the importance of a tailored, multi-channel publicity strategy that reflects generational characteristics and addresses the needs of information-vulnerable groups.

Keywords

Welfare service perception

Publicity strategy

Generational accessibility

Household-type accessibility

References

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Information

Publisher :The Korean Society of Living Environmental System
Publisher(Ko) :한국생활환경학회
Journal Title :Journal of The Korean Society of Living Environmental System
Journal Title(Ko) :한국생활환경학회
Volume : 32
No :6
Pages :814-821
Received Date : 2025-11-18
Revised Date : 2025-12-02
Accepted Date : 2025-12-06
DOI :https://doi.org/10.21086/ksles.2025.12.32.6.814

Journal of The Korean Society of Living Environmental System ISSN:1226-1289(Print) 한국생활환경학회

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